In just around 3 weeks, Google+ has raked in over 30 million users. It is remarkable when you think about it, because there is already a dominant social network, Facebook. Facebook has destroyed all comers, and does not look like they are slowing down. However, that may be where Google has seen their opening. Maybe some people are not excited about the prospect of their parents being their “friends” on Facebook. As one post on Reddit put it, It gives people a chance at a “do-over”.
This is also where I think there is likely to be a coexistence. People may end up using Facebook and Google+ in the same way they have been using Facebook and Twitter. Essentially, they share different things with different networks. Now, I’m certain Google has no desire to be just another network. I am sure they want to dominate Facebook. However, I don’t know that Facebook is going to suffer the same fate as MySpace. It has been too widely adopted, and is ingrained in the way people communicate. That doesn’t mean that Google won’t make an impact.
One major impact on Facebook is hopefully the user interface. Frankly, Facebook’s UI is atrocious. It is hard to find anything, and they change the way everything works quite a bit. Google+, on the other hand, has a very clean UI, and the “way it works” just seems more obvious. The Circles function is definitely one of the handiest. Being able to filter through your friends streams in a way that is similar to Twitter’s Lists is a big plus. This give you the ability to quickly read the things you actually want to.
One potential outcome may just be social media fatigue. In fact, I think that has probably already set in. Regardless, it is a good thing to have someone push Facebook. Being the dominant player in one area leads to complacency. Just ask Microsoft.